Fashion for the traditional brand
The OZ Racing brand has been convincing since 1971 with its high quality and traditional workmanship in the automotive sector.
Why Merchandise?
When a customer buys OZ rims, design and quality play a crucial role. In addition, the clientele is emotionally connected to the product in some way. A merchandise collection developed at the same quality level enhances the entire range and lets the emotions pass on.
Design and implementation
Sturmberg realized the range expansion of merchandising products in close cooperation with OZ Racing. High-quality fabrics were used for all products, which were individually refined depending on the model. The cuts of the textiles as well as the caps were specially developed according to the wishes of OZ Racing.
The success
The collection is met with great enthusiasm! In the online shop of "OZ Racing Switzerland" find The products sell well with the public.
#ozracing
Photos: #actionpunkt #sturmberg
T-shirt packaging in a class of its own
Tubular packaging was specially developed for the T-shirts in the collection. And the right tube design for every T-shirt model. There are even prizes waiting for the best ideas for recycling packaging. This is recycling!
Stonewash effect
We have worked with the “stone wash” effect on some T-shirt models. With this technique, the finished textiles are washed in an oversized washing machine filled with stones. This results in the so-called "vintage look". The fabric is given conscious color changes, but does not lose any quality due to the additional wash cycle.
