Merchandising for the traditional club FC St. Gallen

The oldest football club in Switzerland (founded in 1879) received new fan products in December 2020.

As a city of Sankt Gallen company, this partnership is of course an affair of the heart! A home game, so to speak 🙂

«The collection was created in close collaboration with FC St. Gallen and the design team.

The goal was to achieve a balance between the various fan segments. Not only the "classic fan" was the focus, but also those who are not that close to the club. The collection was designed and implemented for fans from young to old with different style elements.

Mainly products from Stanley/Stella.

Also was the old one Retro logo picked up, which is very important to the fans.

Go to St. Galle!

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